DiscoverElevation PodcastIndia's $25 Billion Embedded Fintech Opportunity | SummitUp | Ep. 9
India's $25 Billion Embedded Fintech Opportunity | SummitUp | Ep. 9

India's $25 Billion Embedded Fintech Opportunity | SummitUp | Ep. 9

Update: 2024-11-26
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💳 New SummitUp episode!


Financial services are getting seamlessly woven into our everyday digital experiences. From pay-later options on your favorite shopping app to getting instant insurance while booking travel - embedded fintech is transforming how we access financial products.


In this episode, Vaas Bhaskar (Partner, Elevation) and Kshitij Jayakrishnan (VP, Elevation) from our fintech practice join Vishy V (Head of Marketing, Elevation) to decode the massive embedded fintech opportunity in India. The conversation explores how consumer platforms can leverage their unique advantages to unlock new value pools by embedding financial services.


Among other things, they discuss:



  • Why large consumer platforms need to think about embedded fintech



  • Framework for platforms to choose which financial products to embed



  • The $25B revenue opportunity across consumer distribution pools and infra plays



  • Key success factors and learnings from early movers



  • Infra opportunities enabling this transformation



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India's $25 Billion Embedded Fintech Opportunity | SummitUp | Ep. 9

India's $25 Billion Embedded Fintech Opportunity | SummitUp | Ep. 9

Elevation Capital